{"id":190,"date":"2023-05-03T03:47:15","date_gmt":"2023-05-03T03:47:15","guid":{"rendered":"http:\/\/src.cikeys.com\/2023\/?page_id=190"},"modified":"2023-05-03T05:15:19","modified_gmt":"2023-05-03T05:15:19","slug":"chatgpt-in-the-workplace-use-cases-in-marketing","status":"publish","type":"page","link":"https:\/\/src.cikeys.com\/2023\/conference-schedule\/oral-presentations-session-1\/chatgpt-in-the-workplace-use-cases-in-marketing\/","title":{"rendered":"ChatGPT in the Workplace: Use Cases in Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Medhi Ben Amar &amp; Dr. Minder Chen<\/h2>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Abstract<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A recent development in artificial intelligence (AI) is the emergence of foundation models. A large language model (LLM) is an example of a foundation model pre-training with large amounts of unlabeled text-based data through a transformation algorithm converting words or tokens from text into vectors in a multidimensional space. ChatGPT is an application built on top of an LLM called GPT 3.5 after fine-tuning it by reinforcement learning with human feedback such that it can produce coherent and engaging text-based dialogues with users on a variety of topics and performing useful tasks such as idea generation, summarization, and translation.<br>Released on Nov. 30, 2022, ChatGPT allows users to chat with an LLM vis a simple web user interface for free. It has democratized Artificial General Intelligence (AGI) to make it accessible to people who have access to the Internet. The impact of ChatGPT in the workplace is evident. In this research, we will identify use cases of ChatGPT in real-world business settings based on literature reviews.<br>One effective way of using ChatGPT is through prompt engineering, which involves designing and optimizing prompts that elicit desired outputs from the underlying LLM. We will develop a basic framework for chatting with ChatGPT. We will explain what the context of a chat is and what the constructs of a prompt are. One area in business where ChatGPT use is thriving is marketing. Our research will study prompt marketplaces such as promptbase.com or prompt aggregating sites such as prompthero.com to classify use cases of ChatGPT in marketing. We will identify prompting strategies and patterns used by marketing professionals.<br>In conclusion, we shall examine the possibilities of knowledge workers and generative AI tools such as ChatGPT collaborating seamlessly. It is conceivable that ChatGPT could function as a digital virtual assistant and a co-pilot(i.e., a digital co-worker).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\">Details<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Session 1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11:15am \u2013 12:30pm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Del Norte Hall<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Room A<\/strong>: <strong>1555<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-comments\">\n\n\n\n\n\n\t<div id=\"respond\" class=\"comment-respond wp-block-post-comments-form\">\n\t\t<h3 id=\"reply-title\" class=\"comment-reply-title\">Leave a Reply <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"\/2023\/wp-json\/wp\/v2\/pages\/190#respond\" style=\"display:none;\">Cancel reply<\/a><\/small><\/h3><form action=\"https:\/\/src.cikeys.com\/2023\/wp-comments-post.php\" method=\"post\" id=\"commentform\" class=\"comment-form\"><p class=\"comment-notes\"><span id=\"email-notes\">Your email address will not be published.<\/span> <span class=\"required-field-message\">Required fields are marked <span class=\"required\">*<\/span><\/span><\/p><p class=\"comment-form-comment\"><label for=\"comment\">Comment <span class=\"required\">*<\/span><\/label> <textarea id=\"comment\" name=\"comment\" cols=\"45\" rows=\"8\" maxlength=\"65525\" required><\/textarea><\/p><p class=\"comment-form-author\"><label for=\"author\">Name <span class=\"required\">*<\/span><\/label> <input id=\"author\" name=\"author\" type=\"text\" value=\"\" size=\"30\" maxlength=\"245\" autocomplete=\"name\" required \/><\/p>\n<p class=\"comment-form-email\"><label for=\"email\">Email <span class=\"required\">*<\/span><\/label> <input id=\"email\" name=\"email\" type=\"email\" value=\"\" size=\"30\" maxlength=\"100\" aria-describedby=\"email-notes\" autocomplete=\"email\" required \/><\/p>\n<p class=\"comment-form-url\"><label for=\"url\">Website<\/label> <input id=\"url\" name=\"url\" type=\"url\" value=\"\" size=\"30\" maxlength=\"200\" autocomplete=\"url\" \/><\/p>\n<p class=\"comment-form-cookies-consent\"><input id=\"wp-comment-cookies-consent\" name=\"wp-comment-cookies-consent\" type=\"checkbox\" value=\"yes\" \/> <label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p class=\"form-submit\"><input name=\"submit\" type=\"submit\" id=\"submit\" class=\"submit\" value=\"Post Comment\" \/> <input type='hidden' name='comment_post_ID' value='190' id='comment_post_ID' \/>\n<input type='hidden' name='comment_parent' id='comment_parent' value='0' \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"241\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><\/form>\t<\/div><!-- #respond -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Medhi Ben Amar &amp; Dr. Minder Chen<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":46,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,3,11,7],"tags":[23],"class_list":["post-190","page","type-page","status-publish","hentry","category-oral","category-presentations","category-room-a","category-session-1","tag-business"],"_links":{"self":[{"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/pages\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":3,"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/pages\/190\/revisions"}],"predecessor-version":[{"id":309,"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/pages\/190\/revisions\/309"}],"up":[{"embeddable":true,"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/pages\/46"}],"wp:attachment":[{"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/src.cikeys.com\/2023\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}